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Research papers

Some psychological aspects in industrial marketing

If I had to summarise in a short sentence all I have said till now, I would express myself as follows: "In industrial marketing you have to deal with individuals of high qualities; your skill is useless if it is not adapted for their personality and...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Roberto Woynar, N. Gower, Iginio Lagioni
March 5, 1969
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Citation

Woynar, Gower and Lagioni (1969a, March 05). Some psychological aspects in industrial marketing . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-psychological-aspects-in-industrial-marketing-